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The NFL Names Dawn Hudson as Its New CMO
The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer. "We are looking forward to...
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The NFL Will Run a Subtle but Chilling Super Bowl Ad About Domestic Violence
Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising. But the National Football League, still stinging from the public outcry over the way...
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The 100 Most Influential Leaders in Marketing, Media and Tech
Presenting Adweek's inaugural Power List, our ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology. To assemble this list, we considered...
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How Will the Fantasy Football Fiasco Affect NFL Teams' Sponsorship Deals?
To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen...
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In New Thursday Night Football Deal, CBS Will Share Games With NBC
After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one of its broadcast rivals: NBC. As...
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Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech
To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market...
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