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NFL Social Media Sentiment Plummets
Even though the highly controversial touchdown call on the field was upheld last night at the end of Monday Night Football, social media data today confirms that the National Football League’s...
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NFL Sidelines Talk of Expanded Playoff Roster
National Football League commissioner Roger Goodell this week acknowledged that the NFL would not implement an expanded playoff scheme in time for the 2013-14 campaign. Speaking at the annual NFL...
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NFL Kicks Off ‘Together We Make Football’ Campaign
A new promotional campaign from the National Football League kicks off during tonight’s Chiefs-Eagles game, and the star of the show is a 10-year-old phenom named Samantha Gordon. A tiny running back...
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Pro Sports Leagues Targeted in Tax Reform Movement
Professional sports leagues like the National Football League and the National Hockey League are getting swept up in the move towards tax reform in Congress. Two bills introduced in the the House and...
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Ratings ‘Falter’ as Super Bowl Disappoints
It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings. According to...
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With NFL Win, CBS Lands an Even Bigger Bang
In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package. While NBC was thought to be the lead dog in the hunt...
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NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal
DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the deal with AT&T. If...
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After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women
If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact, Christopher...
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Cover Girl Ad Gets Photoshopped Into a Strong NFL Protest Meme
The National Football League's problems of the last week are well known. But now social media users—particularly on Twitter—are passing around a Photoshopped version of a Cover Girl ad that's quickly...
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The NFL Names Dawn Hudson as Its New CMO
The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer. "We are looking forward to...
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The NFL Will Run a Subtle but Chilling Super Bowl Ad About Domestic Violence
Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising. But the National Football League, still stinging from the public outcry over the way...
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The 100 Most Influential Leaders in Marketing, Media and Tech
Presenting Adweek's inaugural Power List, our ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology. To assemble this list, we considered...
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How Will the Fantasy Football Fiasco Affect NFL Teams' Sponsorship Deals?
To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen...
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In New Thursday Night Football Deal, CBS Will Share Games With NBC
After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one of its broadcast rivals: NBC. As...
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Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech
To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market...
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